Have you heard that the character length of the page titles and page meta descriptions of your website needs to be a certain length to perform within the
Search Engines “Best
Practices”? Here is a guide from Bing Webmaster SEO Analysis (Beta),
with specific explanations. What about other search engines? Bing
provides Search Results for Yahoo, for now. Google
also performs page title and description compliance similarities.
Bing states that page titles should be within 5 to 100 characters to appear on the search results page and that page meta descriptions should be with in 25-160 characters for the full description to display in the search results.
RTP opinion; On Mobile the display rates are much shorter. When targeting mobile, page title 56-64 characters and meta descriptions 150 characters.
We have practiced at every level possible in order to identify the search engine standards. But with our Automotive clients, they want it all yesterday and insist on seeing as much as possible in the Page Titles and Descriptions. What if you have too many characters? The overages, simply do not show nor get presented in the search results. The Search Engines may recognize the overage, depends on the uncontrollable, ever-changing Bing, Google Search Engine Algorithms.
It is much like the usage of a Vanity Phone Number used in advertising, “1-800-Any-Credit”, notice the Vanity translates to 2 extra digits, the extra digits work on the keypad do not change the 10 digit dial to number and you get the call, and it looks great in the advertising. This Vanity phone number has a dual purpose, Looks great in Advertising for a Car Dealer, easy number to remember and Performs, Rings when dialed in.
Same with the Page Title, get your message across, stay on focus per page. There is a maximum title character count, if you target too many, or attempt too target to many keywords per page, you will dilutes your focus and will not benefit from your efforts. You can target other pages. You have more than one page on your website, right? If not add more pages.
“Greed is Good” when it comes to Search Results and Visibility. We believe that if you do not appear in the Search Results and at the top, then someone else does. What is the Goal of SEO? Optimize your Website to get to the top (and stay) on the search results, the Visibility is your OPPORTUNITY to get the traffic to the website or mouse trap. Once the visitor is on the website it is up to the converting power of the website. Test your website for Conversions, do your Contact Forms Work? Are your Phone Numbers Correct and Get Answered?
Get a Free SEO Audit, we can help, call or contact us.
Bing reveals Title and Description settings preferred. Look at Bing Webmaster SEO Reports, Sign up, verify your website, then go to SEO Reports. You will be looking for these and other issues related to your websites development and optimization:
The title is too short or too long.The description is missing in the head section of the page.
The description is too long or too short.
Severity: High
Error Count:
SEO Explanation: If the title is too short, it may not provide us and users with enough information to understand the relevancy of your page. If the title is too long, we may need to shorten it in the search results and your keywords may not appear on the search results page. You should try to keep the length of the title somewhere between at least 5 characters and 100 characters.
Recommended Action Change the length of the title to be between 5 and 100 characters
NON-COMPLIANT PAGES
This table lists up to 50 pages that were not in compliance with the selected SEO Best Practice when we last scanned it. Click the URL to view an up-to-date, detailed summary for the page in the SEO Analyzer tool.
Description
Bing may not recognize the description at all in placement, which suggest the description only helps visibility and click through rate. Write you descriptions with conversion in mind on a per page focus. Check you website for duplicate. What do you think?
Severity: High
Error Count:
SEO Explanation: Search engines may use the description provided in the <description> tag in the search engine results page (SERP). A well-written description that pertains to the content of the page and that is relevant to the searcher's intent can help you increase traffic since it can help improve the click-through rate of your page in search.
Recommended Action Add a description to the <head> section of the page source: <meta name="description" content="Descriptive, keyword-rich text that talks about the page content goes here.">.
NON-COMPLIANT PAGES
This table lists up to 50 pages that were not in compliance with the selected SEO Best Practice when we last scanned it. Click the URL to view an up-to-date, detailed summary for the page in the SEO Analyzer tool.
Duplicate text from Image
Severity: High
Error Count:
SEO Explanation: Search engine crawlers only show the first 150-160 characters of the description in the search results page, so if a description is too long, searchers may not see all of the text. If a description is too short, the search engines may add text found elsewhere on the page. Note that search engines may show a different description from the one you have authored if they feel it may be more relevant to a user's search.
Recommended Action Change the description in the <meta description> tag in the page source to be between 25 and 160 characters in length.
NON-COMPLIANT PAGES
This table lists up to 50 pages that were not in compliance with the selected SEO Best Practice when we last scanned it. Click the URL to view an up-to-date, detailed summary for the page in the SEO Analyzer tool.
Bing states that page titles should be within 5 to 100 characters to appear on the search results page and that page meta descriptions should be with in 25-160 characters for the full description to display in the search results.
RTP opinion; On Mobile the display rates are much shorter. When targeting mobile, page title 56-64 characters and meta descriptions 150 characters.
We have practiced at every level possible in order to identify the search engine standards. But with our Automotive clients, they want it all yesterday and insist on seeing as much as possible in the Page Titles and Descriptions. What if you have too many characters? The overages, simply do not show nor get presented in the search results. The Search Engines may recognize the overage, depends on the uncontrollable, ever-changing Bing, Google Search Engine Algorithms.
It is much like the usage of a Vanity Phone Number used in advertising, “1-800-Any-Credit”, notice the Vanity translates to 2 extra digits, the extra digits work on the keypad do not change the 10 digit dial to number and you get the call, and it looks great in the advertising. This Vanity phone number has a dual purpose, Looks great in Advertising for a Car Dealer, easy number to remember and Performs, Rings when dialed in.
Same with the Page Title, get your message across, stay on focus per page. There is a maximum title character count, if you target too many, or attempt too target to many keywords per page, you will dilutes your focus and will not benefit from your efforts. You can target other pages. You have more than one page on your website, right? If not add more pages.
“Greed is Good” when it comes to Search Results and Visibility. We believe that if you do not appear in the Search Results and at the top, then someone else does. What is the Goal of SEO? Optimize your Website to get to the top (and stay) on the search results, the Visibility is your OPPORTUNITY to get the traffic to the website or mouse trap. Once the visitor is on the website it is up to the converting power of the website. Test your website for Conversions, do your Contact Forms Work? Are your Phone Numbers Correct and Get Answered?
Get a Free SEO Audit, we can help, call or contact us.
Bing reveals Title and Description settings preferred. Look at Bing Webmaster SEO Reports, Sign up, verify your website, then go to SEO Reports. You will be looking for these and other issues related to your websites development and optimization:
The title is too short or too long.The description is missing in the head section of the page.
The description is too long or too short.
Bing Webmaster (Beta) SEO Analysis
SEO Analysis Detail (Beta)
SEO Suggestion The title is too short or too long.
Duplicate text from ImageSeverity: High
Error Count:
SEO Explanation: If the title is too short, it may not provide us and users with enough information to understand the relevancy of your page. If the title is too long, we may need to shorten it in the search results and your keywords may not appear on the search results page. You should try to keep the length of the title somewhere between at least 5 characters and 100 characters.
Recommended Action Change the length of the title to be between 5 and 100 characters
NON-COMPLIANT PAGES
This table lists up to 50 pages that were not in compliance with the selected SEO Best Practice when we last scanned it. Click the URL to view an up-to-date, detailed summary for the page in the SEO Analyzer tool.
Description
Bing may not recognize the description at all in placement, which suggest the description only helps visibility and click through rate. Write you descriptions with conversion in mind on a per page focus. Check you website for duplicate. What do you think?
SEO Analysis Detail (Beta)
SEO Suggestion The description is missing in the head section of the page.
Duplicate text from ImageSeverity: High
Error Count:
SEO Explanation: Search engines may use the description provided in the <description> tag in the search engine results page (SERP). A well-written description that pertains to the content of the page and that is relevant to the searcher's intent can help you increase traffic since it can help improve the click-through rate of your page in search.
Recommended Action Add a description to the <head> section of the page source: <meta name="description" content="Descriptive, keyword-rich text that talks about the page content goes here.">.
NON-COMPLIANT PAGES
This table lists up to 50 pages that were not in compliance with the selected SEO Best Practice when we last scanned it. Click the URL to view an up-to-date, detailed summary for the page in the SEO Analyzer tool.
SEO Analysis Detail (Beta)
SEO Suggestion The description is too long or too short.
Duplicate text from Image
Severity: High
Error Count:
SEO Explanation: Search engine crawlers only show the first 150-160 characters of the description in the search results page, so if a description is too long, searchers may not see all of the text. If a description is too short, the search engines may add text found elsewhere on the page. Note that search engines may show a different description from the one you have authored if they feel it may be more relevant to a user's search.
Recommended Action Change the description in the <meta description> tag in the page source to be between 25 and 160 characters in length.
NON-COMPLIANT PAGES
This table lists up to 50 pages that were not in compliance with the selected SEO Best Practice when we last scanned it. Click the URL to view an up-to-date, detailed summary for the page in the SEO Analyzer tool.
