An article about website Audits
Website Audits and Everything you Need to Know
Website Audits and Everything you Need to Know
What is a Site Audit?
Site audits are, in the simplest terms, when you pay someone to forensically examine your site with tools and their eyes utilizing their knowledge and expertise to tell you what is good and what is not so good about your site (or as we say – where you have challenges and opportunities).
Types of Site Audits
There are many types of audits and they cannot all be covered here, but the most common types of site audits related to SEO needs are:
- Site Health Audits: Assessing general site health or when there is a site health issue such as a downturn in traffic or positioning of unknown causation.
- Red Flag Audits: Assessing a site for potential penalty issues. This should be part of a site health audit, but can be an audit unto itself.
- Competitive Site Audits: Analyzing your site gaps, in its vertical and among your competitors to see what opportunities there are for site growth. Some will use this as a time to copy what their competitors do, but this can be a risky strategy.
- Conversion Optimization Audits: Analyze conversion issues, which can be onsite or technical.
- Negative SEO or Attacked Site Audits: Analyze downturns in site metrics when we know a site (or thought very likely) has been attacked by negative SEO methods.
- Penalty and Recovery Audits: Analyze downturns in site metrics when a site is known (or thought very likely) to have been algorithmically or manually penalized.
- Security Audits: Security audits for site vulnerability especially important in high-risk verticals and high value sites, but everyone should have one.
(Note: All of these can be part of the same audit, however these are how they are most commonly broken down when we receive client requests.)
Which audits are most needed? Site audits are all determined by a site's needs. However all site audits should start with the Site Health Audit.
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